Job Description

Description

Position at CMI Media Group

CMI is looking for a Supervisor, SEO to join our growing team! The Supervisor, SEO will manage the overall relationship related to SEO for a select set of clients, lead the development of SEO strategies, and develop team members' SEO skills.

Responsibilities:

• • Be the primary point of contact for SEO client, leading overall strategy and execution
  • Develop a deep understanding of client disease states and prescription drugs, helping them leverage SEO to reach HCPs, patients and caregivers
  • Work alongside client department leads to create thought leadership pieces related to changes in the market
  • Stay up to date on the latest changes in the market, altering client recommendations to keep them ahead of the curve
  • Help clients bridge the gap between SEO, social media and PR
  • Leverage your expertise in technical SEO to ensure client websites are created and maintained properly
  • Support direct reports in reporting and status calls as necessary
  • Create development plans and opportunities to coach direct reports, making them better and more productive employees
  • Travel to onsite meetings to showcase CMI SEO Capabilities, monthly reports and status meetings
  • Manage workflow of junior team members to ensure client deliverables are out on time
  • Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process
  • Analyze data in order to make optimization recommendations to be implemented by junior team members
  • Train media, analytics and other departments on the basic of SEO in order to support a holistic approach to our marketing efforts
  • Mentor and teach junior team members a best practice approach to SEO
  • Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema mark up
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Partner with analytics and media teams to develop KPIs and measurement plans
  • Experience with analytics tools such as Google Analytics, WebTrends and Omniture
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
  • Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
  • Utilize tools such as Screaming Frog, MOZ, BrightEdge, Google Webmaster tools and other to perform analysis of client websites
  • Be familiar with social listening and how it can help drive content strategy
  • A basic understanding of paid media and how SEO can help support overall marketing efforts

Requirements:

• PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups
• Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and SEO Tools such as MOZ, Majestic SEO, BrightEdge, Spyfu and others
• Healthcare/Pharmaceutical background a plus
• Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
• 4+ years of SEO experience

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